CoinGeek Backstage with Rad NFTV’s Brooklyn Earick: Blockchain is the future of content distribution

CoinGeek Backstage with Rad NFTV’s Brooklyn Earick: Blockchain is the future of content distribution

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Non-fungible tokens (NFT) have become the biggest trend in the global blockchain and technology world. But what about non-fungible TV? Rad NFTV is pioneering this brave new world, and as Brooklyn Earick tells CoinGeek Backstage, blockchain is the future of content distribution.

Rad NFTV has been running a streaming platform for years, and it’s now approaching half a billion units, Earick, who is the company’s Chief Marketing Officer, told CoinGeek Backstage host Becky Liggero. The platform is available on PlayStation, smart TVs, smartphones, VR headsets and more.

As NFTs have taken off, Rad NFTV has turned to these tokens to unlock content. Creators on the platform use NFTs to directly control rights management, giving them an alternative to existing platforms that can cost them as much as 30% of revenue.

Starting on Ethereum, Rad NFTV developed Ara Blocks, which allow users to distribute content in a decentralized and secure way between peers. While it was launched on Ethereum, Ara Blocks is blockchain agnostic and users get to decide which blockchain best suits their needs.

While users could turn to their favorite blockchain networks, Rad NFTV began exploring the best blockchain to reconcile all users’ transactions securely and cost-effectively, and eventually settled on Bitcoin SV.

The company is now exploring using BSV as its file management network.

“A lot of our partners don’t care how it works, they just want it to be cheap, fast and reliable. I think a lot of people are going to be in for a shock when they’re looking to publish to a chain, and it’s like “you can pay half a penny or hundreds of dollars,” Earick told CoinGeek Backstage.

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Earick got into Bitcoin a decade ago after dabbling in electronic music deejaying, making music and even a career at NASA. As blockchain became more popular, his interest continued to grow and in time he became a full-time blockchain evangelist.

“There is no doubt in the world of content marketing that blockchain is the future, both for content storage and distribution, licensing, IP and more. It’s not going anywhere, and we feel like we have a good lead,” he told CoinGeek Backstage.

See: The presentation of the BSV Global Blockchain Convention, Buzzmint: Elevating NFTs

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