Coca-Cola launches Friendship Day Special NFT

Polygon studios joined hands with beverage giant Coca-Cola to launch first-of-its-kind, generative and shareable collectibles to commemorate the International Day of Friendship.

“The collectibles have a unique share-to-reveal functionality where each artwork will reveal after being shared with a friend,” the tweet read.

As stated in the blog post, the soda maker took inspiration from the bubbles inside a Coke bottle, along with themes of coherence and unity, in creating the new collectible

The friendship-themed NFT is scheduled to be sent to the digital wallets of existing Coca-Cola collectible owners on July 30. Recipients will be able to share a second collectible with a friend to build the brand community of fans on the open blockchain.

According to Pratik Thakar, Head of Global Creative Strategy, Coca-Cola, the occasion of International Friendship Day provides the perfect opportunity to thank fans who have been part of the brand’s journey into the metaverse over the past year.

Since the last Friendship Day in 2021, Coca-Cola has so far created over 4,000 digital collectibles, with a loot box auction benefiting Special Olympics International.

The brand has even dropped limited edition digital collectibles to celebrate International Burger Day and International Pride Day, the latter of which was a collaboration with renowned South African fashion designer and LGBTQIA+ advocate Rick Minsi.

A few days earlier, MetaShooter, the first-ever hunting metaverse, teamed up with Polygon Studios. The main goal behind this is to increase scalability and build an energy-efficient project.

Polygon is expanding its footprint in GamiFi

Polygon Studios and MetaShooter have also agreed to seek opportunities for technological convergence, expand the metaverse, increase interoperability and contribute to the growth of GameFi.

“This collaboration is a logical extension of our shared purpose to impact society through the power of blockchain gaming and entertainment, and it is an integral part of why we have come together to form this alliance,” the official post read.

On the other hand, the polygon-based Web3 game app Dragoma turned out to be a $3.5 million rugpull scam. Blockchain expert PeckShield also revealed that the project’s website is unresponsive and social media handles were deleted.

Furthermore, the blockchain security and data analytics firm said the stolen funds have been moved to centralized exchanges.