‘Carter’ director Byung-gil Jung launches multiverse-themed NFT project through ARKPIA

• As the first Korean film director to launch an NFT, Jung expands characters from his action thriller “The Villainess” to reflect the concept of a multiverse of villains

• The creation of some of the characters in Jung’s new Netflix film ‘Carter’ was inspired by his NFT artwork

SEOUL, South Korea, 9 August 2022 /PRNewswire/ — ARKPIA, a global non-fungible tokens (NFT) brand, has launched filmmaker Byung-gil Jung’s new NFT artwork, embodying a multiverse concept envisioned by the director.

Hailed as a master of action for the film “The Villainess,” Jung recently released “Carter” on Netflix and is the first Korean film director to launch an NFT. ‘The Villainess’ was invited to the 70th^thCannes Midnight Screening Film Festival.

Jung’s NFT artwork, released through ARKPIA, is inspired by his previous film ‘The Villainess’ and is themed around his ‘Another Earth’ concept. NFT is portrayed as a multiverse where seven versions of a villain represent alternative styles and worldviews. Jung weaves together the unique characteristics, backgrounds and histories of each villain in NFT, innovatively building stories through what is presented as a vast universe with a cinematic feel.

The NFT designed by Jung takes the form of a profile picture (PFP) NFT. After majoring in oriental painting, Jung wanted to be a painter when he was in school and draws his own storyboard sketches before starting work on new film projects. The tattoo of the main character, played by Yeah wonin Jung’s new Netflix movie ‘Carter’, which started streaming August 5, was designed by Jung and takes inspiration from Korean painting. The backgrounds and characters of Jung’s NFT artwork use a distinctly Korean inkwash painting style and highlight Jung’s unique visual flair, combining his rich creative universes and evocative design philosophy.

“I’ve always thought hard about exactly how to tell the stories I’ve spent so painstakingly long shaping,” Jung said. “NFT seemed like a way to uncover these stories in a new space, in a form completely different from movies. Interestingly, the inspiration for some of the characters in my new film, “Carter”, came from the same NFT art project. Much time and effort have been dedicated to it, and I hope the collaboration with ARKPIA will be an opportunity to share my work with an even wider community.”

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“Carter,” meanwhile, which was released on Netflix on August 5, currently streams to more than 190 countries. It is a real-time action movie where the main character, Carter, wakes up from a mysterious operation and must try to regain his memories while carrying out a dangerous mission. According to FlixPatrol, which provides video-on-demand (VOD) charts and streaming rankings worldwide, ‘Carter’ is currently ranked #2 in Netflix’s global movie rankings and ranked #1 in Korea, Hong Kong, Indonesia, Malaysia, Singapore, Japan, Taiwan, Turkey, Vietnam, The Philippines and Jamaica.

“The experience of working with director Jung in shaping this NFT over the past three years has felt like a filmmaking process,” said Yohan Choi, CEO and Creative Director of ARKPIA. “I am delighted that after so much hard work and preparation, a high-quality NFT artwork honoring Jung’s unique creative vision has finally been released. As Jung is a director who attracts global interest based on his reputation as a master of action genre, we have high expectations for his NFT launch, and ARKPIA will continue to set a course and a standard for NFTs through collaborations with world-class artists.”

Jung’s allow mint listing is scheduled on August 16, followed by public minting in late August. A detailed timeline will be shared via ARKPIA’s Discord and Twitter accounts.

The name ARKPIA is a combination of the words Ark and Utopia. It symbolizes the company’s desire for artists and art lovers all over the world to embark on a journey together, and board a figurative ark towards a new type of digital utopia. ARKPIA’s strategy is to differentiate their digital art from technology developer-based NFTs by creating a global network together with artists and publishing NFTs from a wide range of genres.

Following the launch of Jung’s NFT, ARKPIA will also soon unveil the NFT artworks of Florentijn Hofman, known for his ‘Rubber Duck’ installation, world-renowned illustrator Sarah Beetson and ‘Macro War’ artist Ben Ouaniche, whose video has received over 33 million views on YouTube. In addition, a graffiti artist comes from France with over one million followers on social media and a world-renowned American pop artist is also scheduled to meet NFT collectors from around the world via ARKPIA.

In July, ARKPIA secured a successful investment from Korea Investment Partners and Neowiz, and it plans to focus on signing more global artists to its artist portfolio and further expand its overseas operations.

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Media inquiries

ARCHPIA

Younsu Kim, VP/Executive PR Director: [email protected]

Edelman Korea

Heejun KohSenior Director: [email protected]
Shirley ZhaoSenior Supervisor: [email protected]

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