Cardano’s premier NFT marketplace, JPG Store, announces plans to empower more artists globally

by James · February 28, 2023

JPG Store improves website language translations to provide easier access for international artists to create NFTs for a global community of buyers.

[ GLOBAL ] – 28 February 2023 – Today JPG.Store announced the launch of Language Localization, a feature that improves the quality of the site’s translations for the benefit of the global community. This feature launch is part of a larger strategy aimed at providing the non-English speaking world with equal access to opportunities in the NFT economy. With the cost of minting an NFT on Cardano averaging under $1, the JPG team is excited about their language efforts to attract and support more creators globally, especially those previously priced out of blockchains with expensive gas fees.

“We are passionate about creating as many opportunities as we can everyone creators,” said Blakelock Brown, CEO of JPG Store. “We’ve proudly paid out millions in royalties to our current NFT creators, but this huge opportunity should belong all people. Eliminating language barriers is just one small part of our exciting plans to endlessly empower international artists and collectors.”

To ensure that users receive high-quality translations that are updated quickly, JPG Store now uses a global team of human linguists along with advanced machine language technology to create the website’s translations. The first languages supported are Japanese, Korean, Chinese (Simp), Portuguese, French and Spanish (LatAm). JPG Store engineers have also developed an auto-translating Discord bot to ensure that users in all languages receive the same high-quality customer service that the support team is recognized for.

“We strive to hire the best minds we can find, so we’re a very diverse team ourselves,” commented Shannon Brown, co-founder of JPG Store. “We proudly hail from over 15 different countries, so nurturing NFT adoption and opportunities globally is something we value highly on a personal level.”

In just over a year since launch, JPG Store has catalyzed Cardano’s NFT industry to reach over $477 million in total sales, handling 97% of the blockchain’s current NFT volume. With recent launches of Coti’s new Djed Stablecoin and Liqwid’s DeFi Lending Protocol attracting external liquidity to Cardano, the JPG team expects NFT trading volume to grow alongside its mature DeFi ecosystem. At the time of writing, Cardano ranks as the fourth largest NFT blockchain by volume in the last 30 days.

About JPG Store:

JPG Store is Cardano’s #1 NFT marketplace that believes in people, the planet and purpose before profit. They believe in endless support to all creators globally and all supporting royalties.

Join their mission to create a brighter future for all. They have art, hippos and a first class society.

Take a look at them, who they are and what they can do for you.

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