Broker OANDA Rebrands, launches crypto trading service in US market
OANDA, a long-time player in the multi-asset retail industry, has added crypto trading capabilities to its platform for users in the US.
The crypto trading offering was launched in partnership with Paxos, a regulated blockchain infrastructure company, the broker announced on Friday.
Crypto trading now available through OANDA! 🙌
Learn more about the benefits of trading cryptocurrency with OANDA ➡️ https://t.co/Qlfvukz7lp#OANDA #SmarterTrading #Crypto pic.twitter.com/ReIdEUyS8S
— OANDA (@OANDA) 20 October 2022
The new feature means users in the US can now trade spot crypto on Paxos’ itBit exchange from the OANDA mobile app, the broker said.
“The decision to add crypto access to OANDA’s popular forex trading platform was made in response to the needs of active traders – giving them the ability to trade according to their personal style is key,” explained Jessica Beckstead, OANDA’s CEO of North America and USA.
The launch comes nearly a month after the Canada-based broker announced its partnership with Paxos to develop a crypto trading ecosystem.
OANDA said it added a crypto trading feature to its platform “to provide investors with easy access to crypto alongside their existing currency portfolios in a secure environment.”
“Everything from Paxos account opening to funding to trading is managed within the app so investors can seamlessly access major cryptocurrencies such as Bitcoin, Ethereum and PAX Gold against US dollars from an intuitive platform,” the broker explained.
Rebranding
On its rebranding, OANDA said it is unveiling a new brand identity this week. But the broker’s new logo is already on display on the website.
OANDA, which also offers currency data and analytics services, added that the move proves its commitment to facilitating smarter trading for its clients.
“OANDA’s new look and feel represents the company’s commitment to always put customers first,” the broker said.
It added, “The core focus of OANDA’s brand development is to provide traders with the right tools so they can trade smarter.”
“New phase of growth”
Speaking at the launch, Gavin Bambury, CEO of OANDA, said the number of Americans looking for exposure to cryptocurrency continues to increase.
Hence the need to create “a unified trading experience” for active traders and sophisticated investors through the inclusion of digital assets in their portfolios.
“Our partnership with Paxos continues this growth trajectory as the regulated blockchain infrastructure allows us to offer our customers [with] access to crypto trading so they have a fast and secure path to the digital economy, Bambury added.
OANDA, a long-time player in the multi-asset retail industry, has added crypto trading capabilities to its platform for users in the US.
The crypto trading offering was launched in partnership with Paxos, a regulated blockchain infrastructure company, the broker announced on Friday.
Crypto trading now available through OANDA! 🙌
Learn more about the benefits of trading cryptocurrency with OANDA ➡️ https://t.co/Qlfvukz7lp#OANDA #SmarterTrading #Crypto pic.twitter.com/ReIdEUyS8S
— OANDA (@OANDA) 20 October 2022
The new feature means users in the US can now trade spot crypto on Paxos’ itBit exchange from the OANDA mobile app, the broker said.
“The decision to add crypto access to OANDA’s popular forex trading platform was made in response to the needs of active traders – giving them the ability to trade according to their personal style is key,” explained Jessica Beckstead, OANDA’s CEO of North America and USA.
The launch comes nearly a month after the Canada-based broker announced its partnership with Paxos to develop a crypto trading ecosystem.
OANDA said it added a crypto trading feature to its platform “to provide investors with easy access to crypto alongside their existing currency portfolios in a secure environment.”
“Everything from Paxos account opening to funding to trading is managed within the app so investors can seamlessly access major cryptocurrencies such as Bitcoin, Ethereum and PAX Gold against US dollars from an intuitive platform,” the broker explained.
Rebranding
On its rebranding, OANDA said it is unveiling a new brand identity this week. But the broker’s new logo is already on display on the website.
OANDA, which also offers currency data and analytics services, added that the move proves its commitment to facilitating smarter trading for its clients.
“OANDA’s new look and feel represents the company’s commitment to always put customers first,” the broker said.
It added, “The core focus of OANDA’s brand development is to provide traders with the right tools so they can trade smarter.”
“New phase of growth”
Speaking about the launch, Gavin Bambury, CEO of OANDA, noted that the number of Americans looking for exposure to cryptocurrency continues to increase.
Hence the need to create “a unified trading experience” for active traders and sophisticated investors through the inclusion of digital assets in their portfolios.
“Our partnership with Paxos continues this growth trajectory as the regulated blockchain infrastructure allows us to offer our customers [with] access to crypto trading so they have a fast and secure path to the digital economy, Bambury added.
