BLOCKv and SmartMedia Technologies form the SmartNFT™ Association, dedicated to utility, community and experience-driven NFT 2.0 protocols

The nonprofit will continue to build and support the market-leading, open source SmartNFT™ standards of engagement and utility.

DENVER, March 2, 2023 /PRNewswire/ — Leading NFT platform BLOCKv and SmartMedia Technologies (SMT), the enterprise Web3 engagement platform the future is built on, today announced the formation of SmartNFT™ Association – a Swiss-based non-profit focused on supercharging the utility of tokens and Web3 projects through the spread of its blockchain-agnostic SmartNFT™ protocol. Built by BLOCKv, the protocol leverages Web3 technology to drive engagement and utility and is already employed by a wealth of Fortune Global 500 companies, including Unilever, PepsiCo and Vodafone as an industry standard for web3 solutions for businesses.

SmartMedia Technologies and BLOCKv launch the SmartNFT™ Association to further secure the future of the world’s leading NFT standards and protocols. The association will open source the SmartNFT™ protocol, provide support to users and promote the use of custodial wallets as an accessible entry point to Web3 technology.

“Since BLOCKv launched in 2017, the team has developed an industry-leading technology stack that powers an NFT ecosystem favored by the world’s most recognizable brands, including the NBA, Vodafone, Ax and Doritos,” said BLOCKv co-founder Reeve Collins. “The BLOCKv protocol already represents arguably the most accessible entry point to Web3 available today, with over 7.3 million wallets created on the platform to date. Our vision with the SmartNFT™ Association is to lower this barrier to entry, rewarding end users for their engagement with SmartNFTs™ and the protocol at large – overloading mass adoption simultaneously at both the user and enterprise levels.”

The SmartNFT™ Association will build on the success of the BLOCKv platform by maintaining and further developing the protocol for building programmable, dynamic NFTs. This process will include the continued expansion of the functionality and validation network of the SmartNFT™ chain, the platform’s proprietary blockchain, as well as support for new community-driven initiatives built on the SmartNFT™ protocol. As part of the transition process, the association will form a board to support the association. The first members of the board will be Tether and BLOCKv co-founder Reeve Collins, CEO of SmartMedia Technologies Tyler Moebius and BLOCKv co-founder Lukas Fluri.

“SmartMedia Technologies’ Enterprise Web3 Engagement Platform first adopted the SmartNFT™ protocol in 2018 and has since leveraged it to drive deeper brand engagement and loyalty across 100+ Web3 campaigns, making SmartMedia Stack the most trusted enterprise Web3 engagement platform in the world.” SMT’s vision is to make Web3 easy, secure and open for creators and businesses alike,” said SmartMedia Technologies CEO Tyler Moebius. “With the formation of the SmartNFT™ Association, we can ensure that future use of the SmartNFT™ protocol is properly governed and managed for the benefit of both the end users and the companies that implement it.”

SmartMedia Technologies is also a founding member of the Linux OpenWallet Foundation along with many of its partners Accenture, American Express and VISA.

About BLOCKv

BLOCKv has developed the world’s leading protocol for creating and sending intelligent non-Pivotable Tokens (NFT) that act as a standardized framework for digital goods. The NFT protocol of choice for the Fortune 500, BLOCKv enables anyone to create NFTs that can be distributed and collected through social media, augmented and virtual reality, GPS drops, QR codes and email, can be imprinted dynamically to a number of leading blockchains and is accessible from any internet-enabled smart device, recreating the feeling of physical object ownership in the digital world.

About SmartMedia technologies

SmartMedia Technologies is the Enterprise Web3 engagement platform the future is built on, making Web3 simple, secure and open for both users and the Enterprise. SmartMedia Stack, including a self-service, no-code, drag-and-drop studio, enables creators to design and distribute tokens, 2-click web3 wallets and spatial web experiences by leveraging the scale and reach of its Web3-enabled programmatic media platform. SmartMedia Technologies’ end-to-end Web2-to-Web3 platform drives gamified engagement, acquisition and loyalty across a digital and mobile-first audience – ultimately driving better business results.

SmartMedia Technologies Media contacts
Francesca DeMauro / Erica Conover
917-880-9771 / 860-510-3828
[email protected] / [email protected]

SOURCE SmartMedia Technologies