‘Blockchain to go’, a new initiative from BBVA in Switzerland to learn more about crypto
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Cryptocurrencies and blockchain technology are everyday topics that have emerged as a new form of global economy. Thus, BBVA in Switzerland is launching Blockchain to go, a series of educational pills to give people and companies the necessary knowledge to enter this new world with confidence and security.
‘Altcoins’, ‘halving’, ‘crypto winter’… This new financial universe has introduced a number of applications, concepts and terms that dominate expert discourse. This new initiative from BBVA in Switzerland seeks to make knowledge available to all users and help them learn more about this new paradigm.
The “Blockchain to go” learning player is designed in a consumable format, as the name suggests, “to go”, with the aim of ensuring a simple and easy understanding of Finance 2.0 anytime, anywhere. This concept guide will be published weekly on their website and is open to anyone who wants to learn more about blockchain technology.
“The fact is that decentralized finance and its supporting technology, while it has continued to demonstrate its capabilities and enormous potential, remains at a early stage of development. There is a lot to learn and implement. Alfonso Gómezmanaging director of BBVA in Switzerland, explains that “education is the key to understanding and adopting this new technology. At BBVA in Switzerland, 70% of our employees have received training and continue to take courses on a regular basis, as this is an area that requires constant updating. In addition, we are also focusing on educating our customers on this topic, and implementing a number of initiatives to bring blockchain knowledge closer to them.”
DIGITAL BANK
BBVA’s Swiss subsidiary, which specializes in private banking, is launching New Gen, a new 100% digital investment account that can be accessed with an initial deposit of $10,000 or its equivalent in euros or Swiss francs.
The Swiss subsidiary of BBVA has made significant progress in responding to the needs of its private banking customers by including digital assets in its banking offering with the highest security standards. In 2021, the company expanded its value proposition, historically focused on traditional assets, with its cryptocurrency trading and custody servicebitcoin and ether, and the launch of New Gen, a new 100% digital investment account.
The entry of BBVA in Switzerland into the cryptocurrency space reflects their commitment to brings the possibilities of this new age to a customer base that is increasingly demanding new technologies and highlights the importance of diversification in the investment world.
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