Blockchain technology company Dhiway unveils a new brand identity
Dhiway, a Bangalore-based blockchain technology company that creates products and services to inspire faith, trust and absolute security in the digital world, has unveiled its new brand logo as part of the brand’s ongoing evolution.
The idea of turning the page is embodied in three circles that mean reshaping. The company’s expansion plan, which seeks to solve the complex problem of facilitating frictionless and reliable digital interactions, is supported by Dhiway’s rebranding. A powerful sign of changing the digital future is the new brand identity of Dhiway.
In keeping with Dhiway’s dedication to the brand promise, the brand name changes from dark to light tones. To successfully express Dhiway’s new narrative across a wide range of digital and print media, the brand has developed a cohesive brand language. Dhiway is here to promote change and conviction and open up a new world. In the digital age, achieving security is no longer a dream. With Dhiway, it’s as easy as turning a page.
”Dhiway’s new logo and brand represents the company’s transition to the next chapter.” so, Pradeep KP, Co-Founder and CEO, Dhiway. “We see Dhiway as an integral part of the effort to build a sustainable future for verifiable data exchange infrastructure. We focus on robust, scalable products based on open standards that enable data interoperability. Changing the status quo and rethinking the digital future are big challenges. Of course, we understand that we don’t have everything in place. But we are heading in the right direction.”
Dhiway started with a simple goal to address the absence of verifiable data and offered digital credentials as a way forward. CORD became the first tokenless blockchain backbone to tackle the absence of portability, lack of interoperability and the growing problem of lack of authenticity and provenance in data.
“There is a growing need to provide a robust infrastructure that will work at scale to address the trust deficit in digital transactions,” so, Satish Mohan, Co-Founder and CTO, Dhiway. “The CORD project offers a protocol for discovery and engagement with verifiable data streams. The exercise of rebranding was not just about logos and icons – it builds a foundational narrative of our work that is easily understood and relatable in terms of vision and impact.”
To bolster improvements to CORD, Dhiway partnered with Small Town Folk to research, rediscover and create this new brand identity.
“Our exercise began with a lot of discovery,” says Ashish Arora, Co-Founder, Small Town Folk. “It was crucial that we understood the stakeholders and their journey and studied the industry. The task was to shift the brand image from an identification application to a forward-looking technology company that could create a better digital future. Dhiway’s brand purpose was defined as driving faith, confidence and absolute security throughout the digital world.
Feedback: [email protected]