Blockchain-based loyalty platform, MiL.k, joins the Rewards 2 No End campaign by Southeast Asia’s leading fintech player, Boost, to accelerate its gl.

by Arthur · January 8, 2023

Blockchain-based reward integration platform, MiL.k has accelerated its global expansion i Malaysia through Southeast Asia leading fintech player, Boost.
Boost is the full-spectrum fintech arm of Axiata, whose all-in-one fintech app has over 10 million users.
MiL.k will partner with Boost by joining ‘Boost’s Rewards 2 No End’ campaign which offers Malaysian users exclusive prizes and offers.
This year, MiL.k will continuously expand its partnerships and ecosystem in the SEA market to be the first use of global blockchain-based reward integration platform

SEOUL, South Korea and Kuala Lumpur, Malaysia, 9 January 2023 /PRNewswire/ — Milk Partners (CEO Jayden Jo) which operates the blockchain-based rewards integration platform ‘MiL.k’, has accelerated its global expansion in 2023 by joining the Rewards 2 No End campaign of Southeast Asia leading fintech player in the entire spectrum, Boost.

Blockchain-based loyalty platform, MiL.k, joins the Rewards 2 No End campaign by Southeast Asia’s leading fintech player, Boost, to accelerate its global expansion in Malaysia.

IN January 9Milk Partners announced its first new year co-marketing activity with Boost, the full-spectrum fintech arm of Axiata with a holistic fintech ecosystem – one of which is the all-in-one fintech app that has over 10 million users.

MiL.k is partnering with Boost by joining the ‘Boost Rewards 2 No End Campaign’ which offers Malaysian users exclusive prizes and offers. Through the promotion, users will receive 1,500 Boost Stars and stand a chance to win coveted exclusive prizes when they download and register as a MiL.k user using the referral code “BOOSTNMILK” and then submit the relevant details to the dedicated event page. The earned Boost Stars can be used to redeem even more amazing discounts and rewards, such as “Partner Wallet” credits, “Pay With Stars”, “Pick & Win” and more on the Boost app.

Through this collaboration, MiL.k is expected to increase its brand awareness and recruit new global users i Malaysia. MiL.k is also expected to generate marketing synergy of global expansion with its first global partnership with ariasia since MiL.k had partnered with airasia last September and opened the points exchange service on the MiL.k app in December 2022.

With various co-marketing activities with key local partners such as Boost and airasia, MiL.k will continue to develop MiL.k’s global ecosystem alongside its global expansion.

CEO of Milk Partners, Jayden Jo said “We are pleased to announce that MiL.k has done a successful co-marketing activity with Boost. We will continue to expand our ecosystem and partnership to become the world’s leading blockchain-based reward integration platform.”

MiL.k has earned over 1.3 million users by expanding their partnerships. These are: airasia (global airline), Lotte L.point (representative loyalty program), Yanolja (no.1 OTA), Shinsegae Duty Free (duty-free brand of the retail giant, Shinsegae group), CU (no.1 convenience store), INTERPARK (representative e-commerce), Megabox (representative multiplex theater), Jinair (LCC brand of Korean Air), etc.