Road Town, British Virgin Islands, Aug. 11, 2022 (GLOBE NEWSWIRE) — Fitcoin, a revolutionary health and fitness ecosystem that brings personal wellness to the Web3, has brought on Shyft Network serial founder and CEO Bruce Silcoff as an investor and loyalty advisor to advise on Fitcoin’s loyalty program structure, logistics and rewards catalog.
With over 30 years of experience in fintech, blockchain, crypto, customer loyalty and CPG marketing, Silcoff has an extensive resume and an impeccable reputation for entrepreneurship. He is currently the CEO of the Shyft Network, a public protocol designed to validate identity and power compliance directly into blockchain data. Silcoff also has several decades of experience in developing and implementing loyalty, recognition and incentive programs.
“Fitcoin’s mission to motivate users to become active through cryptocurrency is incredibly exciting in this emerging industry,” says Silcoff. “I look forward to leveraging my experience in both crypto and the loyalty space to build a best-in-class rewards program together with the Fitcoin team.”
Bridging the gap between real-world activities and tokenized rewards, Fitcoin encourages users to stay active and earn cryptocurrency. With a suite of personal training applications, premier NFTs for athletes and Metaverse games, Fitcoin users can earn $FIT, a governance token on the Ethereum network that can be redeemed in their reward catalog for desirable items and special experiences.
“We are very excited to bring an accomplished industry veteran on board to help us create the most robust loyalty program in the move-to-earn space,” said Andrew Shore, CEO of Fitcoin. “Bruce’s strategic guidance, extensive experience and connections will be incredibly valuable to achieving our core mission of building an ecosystem that encourages users to become their best selves through movement.”
To stay updated with the latest Fitcoin news and be the first to hear about the official launch, follow @fitcoin on Twitter, visit fitcoin.io and join the FitcoinApp on Telegram.
About Fitcoin
Fitcoin is a health and fitness ecosystem that brings personal wellness into the Web3. With a unique lineup of personal training apps, premier NFTs for athletes, and Metaverse games, our users earn $FIT by being the best version of themselves and staying active. $FIT can be redeemed in the Fitcoin reward catalog for desirable items and special experiences. For more information, visit fitcoin.io.
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Robert Pennington
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