The crypto exchange Binance will offer NFT tickets for the matches of one of Italy’s leading football teams, Lazio, during the upcoming season of the Italian Serie A championship. Lazio supporters will be able to use tokens to also benefit from various discounts.
Lazio fans buy NFT tickets from Cryptocurrency Exchange Binance
Binance, the world’s leading crypto trading platform, announced that it is launching the sale of NFT tickets for the matches of the Italian football club SS Lazio during the 2022/23 season. Buyers will use the non-fungible tokens (NFT) to visit the legendary Stadio Olimpico, Rome’s largest sports complex, and watch the home games of their favorite team.
In addition to access to the stadium, ticket holders will be able to benefit from many discounts, including 10% on any product sold in the Lazio store and 20% on tickets for the club’s matches in the Europa League, the annual competition organized by the Union of European football association (UEFA).
In addition to the discounts, supporters who purchase the digital tickets will also have the opportunity to win fan tokens and gain access to a number of exclusive events. To purchase a ticket, Lazio supporters must open an account with Binance and go to the Binance Fan Token Platform.
The digital asset exchange claimed that the NFT tickets will help solve some known problems with the traditional ticket distribution system. For example, the non-fungible tokens allow to avoid double tickets, when a single seat in the stadium is sold twice, and prevent the counterfeiting of tickets and problems related to loss or damage.
Binance is Lazio’s main shirt sponsor. The sponsorship deal of 30 million euros ($30.5 million) was announced last fall. The two sides agreed for an initial period of two years with an option to extend it for a third year.
The NFT ticket initiative comes after Binance entered into an exclusive, multi-year NFT partnership with Portuguese soccer superstar Cristiano Ronaldo in June. The famous soccer player plans to release several NFT collections to give followers an opportunity to “own an iconic piece of sports history.”
Do you expect Lazio NFT tickets to be met with high demand among football fans in Italy? Tell us in the comments section below.
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