Binance is piloting NFT tickets with Italian soccer team SS Lazio

Lazio’s digital ticketing marks an important milestone in the collaboration between the football team and Binance, driving higher levels of fan engagement built on blockchain-enabled solutions, leveraging Web3 and revolutionary new NFT tools. NFT tickets will not only give fans access to matches, but also provide unique experiences, discounts and more as well as verify authenticity and help prevent ticket misuse. Binance aims to make blockchain technology accessible and easily understandable to every Lazio fan.

The NFT ticket technology, developed by Binance, prevents issues such as counterfeiting of tickets, scalping (reselling at high prices), as well as making ticketing systems more reliable. These features help prevent disorder at major sporting events caused by counterfeiting and unauthorized resale.

SS Lazio’s NFT ticketing pilot with Binance gives fans and users the chance to experience a real-world use case of this new Web3 technology and be rewarded with additional fan benefits in the process. This is an innovative technology that will improve the experience in the stadiums and beyond for both the team and the fans.

The benefits of Lazio NFT tickets on Binance include: simplified access to the Stadio Olimpico on match days, special Lazio store and Europa League match discounts, LAZIO Fan Token giveaways and access to a range of new money-can’t-buy experiences hosted of SS Lazio.

Marco Canigiani, Marketing Director of SS Lazio, commented: “SS Lazio is proud to launch NFT tickets for all Lazio home matches. Our ticket holders can now claim NFT tickets for free and use their digital NFT tickets to enter the Stadio Olimpico. Our team is working closely with Binance to provide the greatest possible value to all our fans. It is with great pleasure that we reward all SS Lazio fans, who claim NFT digital tickets with their season ticket purchases. Our fans who explore this new technology will delight enjoy discounts for Europa League matches and online merchandise purchases, as well as additional rewards and unique experiences. Our partnership with Binance enables SS Lazio to change and influence the way fans interact with various product offerings from our sports club. We can expect many more features will be launched using blockchain technology through SS Lazio’s partnership with Binance”.

Zoe Wei, Binance Fan Token Lead, added: “NFT tickets, which we are introducing with SS NFT ticketing introduces a whole new layer of utility features to non-fungible tokens, Lazio, will revolutionize the ticketing market and presents another significant real-world application for Web3 technology Blockchain enabled NFT ticketing has the potential to branch out beyond sports and take root in the wider entertainment industry Fans now have the ability to treasure the memories of any live event they have attended by collecting the tickets digitally, and enjoy further engagement with their favorite clubs or brands beyond these experiences⁠⁠ – leading to more meaningful and lasting fan experiences, stronger digital and global communities and more involvement in the lives of teams, players and brands”

Lazio fans who have a Binance account can now claim NFT tickets in several ways: in official Lazio stores, via social media and on the Binance Fan Token Platform.