Bella Hadid has launched an NFT project, and the good news is that she’s keeping her clothes on, sort of. Whenever a celebrity releases an NFT, our minds race back to Madonna’s earth goddess vagina, but thankfully the CY-B3LLA NFT is a bit more stylish, artsy, and honestly… it’s pretty good.
NFTs are the way to record a digital file on a blockchain to secure it and create rarity – there can only be one true version. Many artists and celebrities have tried to launch NFTs, some we love such as Takashi Murakami’s Flowers, while others like Madonna’s collaboration with Beeple, just confused. NFTs are not reserved for the rich and famous, try it yourself by reading our guide: how to make and sell an NFT.
Bella Hadid’s CY-B3LLA NFT (opens in a new tab) the project falls into the “those we love” camp. This is a collection of 11,111 NFTs spread over 10 real regions, creating artwork with unique “geo-based attributes”. From now until September, 1111 NFTs will be released in 10 different countries in the world, each will have unique aesthetics to that location, created by local artists of that region.
The first set has launched in Japan, so we get Bella Hadid transformed into a cyborg as the main feature, with secondary features inspired by manga, minimalism and Shibari – a traditional form of restraining prisoners, which looks a little bondage-y for our taste. .
A neat artistic twist comes from the use of solid color. Some rare CY-B3LLA NFTs will be presented as simple monotone illustrations to showcase the artist’s line art and style. For example, the Japanese-released CY-B3LLA NFTs will only come in White, Sakura Pink, and Red (pictured above).
Bella Hadid has been 3D scanned in 4K to create the art for the CY-B3LLA NFT. As well as artists from around the world, the model has tapped her contact list to bring some glamor to the project – ’90s darling makeup artist Raisa (Rai) Flowers and hairstylist to music stars Grimes and Dua Lipa, Evanie Frausto, are both involved.
This all sounds very good, but what do you actually get? In addition to the 4K digital art of a cyber-enhanced Bella Hadid, you’ll get exclusive access to the model (though we can’t imagine it physically), event invites, as well as access to the metaverse Bella mansion and global treasure hunts. There is also the exclusive CY-B3R GALA – a virtual and physical event celebrating the best in fashion and pop culture in Web 3 that only holders of this NFT can attend.
All of this actually sounds, well, good. The art looks amazing and I love the fact that this NFT will celebrate the talents of local artists all over the world. It falls in line with the best NFTs that have a use case, and as long as Bella Hadid maintains interest, this project could develop into something interesting as the metaverse takes off.
If you need to know more about what the metaverse is, read our guide. We also have an overview of everything you need to know about NFTs in our feature: What are NFTs? Take a look at both, the future looks interesting.
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