Bang & Olufsen opens Web3 Gallery with SuperRare

Exclusive manufacturer of consumer electronics, Bang & Olufsenhas merged with NFT Marketplace, SuperRare, to launch a Web3 gallery in Soho. The collaboration will see the company’s flagship store transformed into an art gallery for five days, from 11 April to 15 April. Audiophiles are invited to be a part of this immersive “week of sound and art” experience, where they can expect to see the company’s DNA collection of digital artwork on display alongside a select few RarePass artists.

Last November, Bang & Olufsen teamed up with several big names in NFT art to launch their digital collectibles, called the DNA Collection. The drop contained 1,925 non-fungible tokens, a number that pays tribute to the company’s founding year. According to Bang & Olufsen, the NFTs will spearhead their drive into the Metaverse and provide token-gated access to future exclusive company products and experiences.

What to see at the Bang & Olufsen Web3 Gallery

Participants in Bang & Olufsen’s Web3 gallery can expect to see works from renowned artists such as Hackatao, Thomas Lin Pedersen, Shavonne Wong and Richard Nadler. In addition, they will be treated to an immersive audio experience curated by Grammy-winning recording artist RAC and electronic music producers and composers Gramatik and Luxas.

This exclusive Web3 gallery will see Bang & Olufsen deliver on the promises they made when they introduced the digital collections. On April 12, at 7:00 p.m., the company plans to host an exclusive event for holders of its NFTs, where attendees will enjoy food, drinks, lectures and a live performance from Luxas. The artist specializes in combining music and visual art to create eye-catching modular impressions that are performed and recorded live.

For fans who intend to visit but don’t own a piece of the DNA collection, there will be dedicated Web3 staff in store to help instruct newcomers in the ways of the blockchain.

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