Ava Labs partners with GREE to launch its first blockchain game

by Arthur · November 4, 2022

Avalanche Parent, Ava Labs, aims to launch its first web3 game in 2023 through its partnership with GREE’s subsidiary, BRLD. The collaboration primarily aims to accelerate blockchain gaming through strengthening the core support sectors.

The software provider behind the Avalanche Blockchain, Ava Labs, has recently announced its partnership with Japanese gaming giant GREE. The partnership focuses on expanding GREE’s Web3 gaming subsidiary, BRLD, to reach further and grow into the blockchain gaming market by improving its various sectors.

Together with BRLD, the partnership plans to launch its first Web3 game in 2023. BRLD has an extensive history of launching popular games in the gaming space. The gaming subsidiary is known for working with iconic Japanese gaming companies such as Square Enix, Sega and Bandai Namco by helping them publish video games.

BRLD is a Web3 subsidiary of GREE to break through the gaming sector by developing Avalanche games and investing in blockchain games. GREE has 30 million active users and has an estimated revenue of $585.91 million USD. More importantly, the company has gained respect from the Japanese gaming market since it has developed popular games such as Naruto and its adaptation Final Fantasy into the mobile phone.

Also, Avalanche is a blockchain platform that competes with Ethereum and also has its share of iconic blockchain games on its chain such as Heroes chained and Cabada. The latest development could mean Avalanche is looking to move deeper into blockchain gaming, showing positive sentiment towards the sector going forward.

This move marks BRLD finally entering the Web3 space, joining the list of well-respected Web3 game developers to join the Blockchain gaming industry. The partnership with Ava Labs will not only consist of providing the right insights entering the space, but will also strengthen the transition to blockchain by providing business, technical, marketing and ecosystem support.

Furthermore, the announcement of the latest Web3 game in 2023 could mean that the space could see an increase in Japanese users. The Japanese gaming market may have a reason to dive into crypto as more and more Japanese companies are partnering with Web3.

The Japanese gaming market is a big market in terms of big numbers in gaming – 75.6 million to be exact and is currently the third largest gaming market. GREE’s expansion from Web2 to Web3 gaming via gaming subsidiary BRLD marks a significant shift in Japanese gaming attitudes to all aspects of cryptocurrency and NFT.

The partnership is looking to provide an exciting short-term prospect such as the first Web3 game in 2023, but also a much more important long-term strategic contribution to the growth of GameFi.