Authena AG Disrupts the B2B2C Supply Chain with IoT Traceability, NFT Phygital Authentication and Metaverse Portability at Scale for Web3
Zug-based company poised to save companies billions in counterfeiting and product counterfeiting with powerful IoT sensor-based blockchain technology at the touch of a smartphone
@ Swisstech Pavilion, Tech West Venetian Expo, Eureka Park, Booth Demo #61433
ZUG, Switzerland, 29 December 2022 /PRNewswire/ — Authena AG, the premier provider of NFT certificates of ownership and “phygital” authentication at the single SKU level announces M3TA™ at CES 2023 in the Swisstech Pavilion. QR codes, holograms and barcodes can be easily copied – product counterfeiting and counterfeiting costs industry hundreds of billions in lost revenue and puts human lives at risk by promoting exploitative forced labor that diminishes global ESG goals.
Authena started by protecting the authenticity of physical goods in the pharma, food and luxury markets. M3TA™ is the next evolution of Authena’s commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.
“In the future, all objects will have a physical soul and a digital identity, creating the new ‘phygital’ universe,” says Matteo Panzavolta, founder and CEO of Authena AG about the future of NFTs, Web3, digital twins and the metaverse.
Using M3TA™, Authena worked with Adidas and FIBA’s Serbian Red Stars team to harness the full potential of Web3 by providing VIP fans with NFTs for an authentically signed jersey after the upcoming EuroLeague match against Real Madrid on 10 January 2023 – a trend that will be de rigueur in the sport of the future.
“Before, all objects were physical, but the explosion of cryptocurrencyavatars and digital art have brought with them an explosion of digital objects,” says Matteo Panzavolta, founder and CEO of Authena AG. “In the future all objects will have a physical soul and a digital identity, creating the new “phygital” universe. But these phygital objects are vulnerable to attack, leaving consumers exposed to counterfeit physical products and unknowingly buying fake NFTs, rendering them useless. Authena solves this for the consumer at the touch of a smartphone.”
Using powerful sensor-based, IoT blockchain technology, the Authena Shield™, Authena L1VE™ and the recently announced Authena M3TA™ put the power of product authentication at the single SKU level into the consumer’s hands at the touch of a smartphone.
Authena allows companies to track all supply chain touchpoints, including environmental conditions, geo-tracking, border crossings, rough handling and offers NFT authentication with metaverse portability across multiple vertical industries.
“We started by protecting the authenticity of physical goods in the pharma, food and luxury markets,” continues Panzavolta. “M3TA™ is the next evolution of Authena’s commitment to provide the authenticity connection for manufacturers and producers to secure the bridge between their physical products and digital twins.”
Using M3TA™, Authena recently worked with Adidas and FIBA Serbian Red stars team to harness the full potential of Web3 by providing fans with NFTs for access to exclusive events, video content and images. On the upcoming EuroLeague match against Real Madrid on 10 January 2023NFT owners will be invited to attend the match and at the end the players will personally present them with their authentic signed jersey, a trend that will be de rigueur in the future of sport.
product details
Authena L1VE™ has the smallest rechargeable tracker at the single SKU level and monitors in real time in 185 countries. Brands track their products using an AI-enabled dashboard with built-in alerts and analytics. Sophisticated sensors distributed via blockchain detect:
- Temperature changes and multi-environment conditions
- Real-time location monitoring and “world-first” ability for brands to manage supply chains across borders, even with poor connectivity
- Self-detection of diversion attempts, percussion detection or “rough handling”
Authena M3TA™ provides authenticity and ownership certificates via NFTs connected to their physical twin. In a world of counterfeiting with the explosion of NFTs, companies can guarantee safe phygital and product security with authenticity and ownership certificates and experience benefits, including portability to metaverse worlds.
Authena Shield™, is an end-to-end authentication platform integrated with physical digital seals that provide security and authenticity for physical products, making counterfeiting difficult and unprofitable on a large scale. Using multiple layers of encryption, Authena Shield™ enables direct manufacturer-to-consumer notifications of product tampering or damage at every point in the supply chain – from initial sealing to receipt and opening of the product by the consumer.
Authena technology has worked in more than 185 countries with more than 20 clients, many of them global companies moving from pilot to production integration.
Customer case studies:
For more information visit www.authena.io or arrange a meeting at CES.
SOURCE Authena AG
