Audius implements NFT-gated exclusive content feature
Image credit: Audius
Following in Spotify’s footsteps, Audius implements an NFT street system that enables artists to release exclusive content.
Audius, a popular web3 music platform, is introducing a new non-fungible token (NFT) port feature that will allow artists to release exclusive content to NFT holders. This comes shortly after Spotify announced a new token-gated playlist feature.
The new feature from Spotify sparked excitement throughout the NFT community. It is widely believed that mass adoption of NFTs will come down to mainstream platforms embracing the technology. Companies in the music industry seem to increasingly recognize the power of NFTs, and their ability to empower artists.
These unique tokens have the potential for artists to tap into new revenue streams, while connecting with fans on a whole new level. One of the biggest players in the web3 music game, Audius, is making sure it keeps up with the giants of the web2 industry.
Audius NFT gated content feature
This latest feature from Audius will allow artists who have released their own NFTs to “gate” their content. As a result, only token holders of the corresponding collection can access it. Listeners can link their wallet to Audius to verify NFT ownership and access B-sides, unreleased tracks and other special types of content.
NFT Gating is here 🔓
Now you can make exclusive content available only to your NFT holders!
It’s easier than ever to thank your loyal community for supporting your projects. pic.twitter.com/JA4oBUalgv
— Audius 🎧 (@AudiusProject) March 9, 2023
Speaking to Coindesk, Forrest Browning, Chief Product Officer and co-founder of Audius, said the platform’s focus has always been on enabling deeper connections and interactions between artists and fans. Browning added that buying an artist’s NFT is a good indicator of being a dedicated fan: “In the future, there will be many other ways you can demonstrate to an artist that you are a superfan, but if you buy one of their NFT is which feels like a pretty strong signal.”
In addition to serving artists who have released their own NFTs, Audius also targets artists who are active members of the NFT community but may not have their own collections. If an artist has or has an affiliation with another NFT project, such as the popular Bored Ape Yacht Club or the CryptoPunks collections, they can gate their content with those NFTs.
How to upload exclusive content on Audius
If you’re an artist looking to take your first steps into the NFT space, uploading exclusive content is a great place to start. To upload NFT-gated content on the Audius platform, you can follow these steps:
- Create an account on Audius and log in to the platform.
- Connect your crypto wallet and make sure it supports NFTs.
- Create your NFT and use it using a blockchain network like OpenSea or Mintable.
- Upload your exclusive content, such as a song or a full album, to Audius.
- Create a smart contract that connects your NFT to your exclusive content on Audius. You can use a tool like Remix IDE to write and deploy your smart contract to the blockchain.
- Once your smart contract is deployed, you can add the NFT to your Audius profile. This gives access to your exclusive content.
- Enter the price and number of NFTs to access your content. Then publish your NFT sale on a marketplace such as OpenSea or Rarible.
These steps will enable you to upload NFT-gated exclusive content on Audius. Sell ​​your music and tokens to fans and collectors, while building hype around your projects.
Other functions from Audius
In addition to the NFT gate feature, Audius has been actively integrating features to increase fan engagement over the past year. In July, the company rolled out its betting function. Listeners were given the opportunity to “tip” their favorite artists in the platform’s native AUDIO token. The platform also recently upgraded its ongoing partnership with TikTok, allowing Audius users to integrate their favorite songs from the platform into the social media channel.
The introduction of the NFT gate feature sees Audius keep up with the latest web3 music trends. The platform continues to offer new ways for artists to monetize their content as well as engage with their fans. Offering exclusive content to NFT holders gives artists the opportunity to motivate their fans to invest in them. By fostering an exciting and exclusive club mentality, the connections between artists and fans can be deeper than ever before.
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