Attwood Import Export leverages VeChain to release a blockchain-based security sticker

Attwood Import Export leverages VeChain to release a blockchain-based security sticker
Attwood Import Export leverages VeChain to release a blockchain-based security sticker

Attwood Import Export, an exclusive distributor and importer of luxury alcoholic brands such as Hennessey and Champagne in Cambodia, has rolled out a blockchain-based and Near Field Communication (NFC) enabled security tool.

This new security sticker called ‘Attwood Blockchain Sticker’ (ABS) is developed using the VeChainThor blockchain. This further shows that VeChain is designed to solve trust gaps in business. For this reason, the UFC hailed VeChain as the leader in real-world blockchain applications.

Read more: UFC hails VeChain as the leader in real blockchain applications

Attwood Import Export Blockchain Sticker

To ensure the authenticity and legitimacy of its luxury alcoholic products, Cambodia-based company Attwood Import Export has announced the implementation of its unique security tool called the Attwood Blockchain Sticker (ABS). Meanwhile, the launch ceremony was held in July and concluded.

Also, each sticker is designed to contain key product information, hashed on the VeChainThor blockchain. In the application, the company will attach the sticker to each bottle of its products.

With the use of a smartphone and the appropriate application, buyers of any of the company’s alcoholic beverages can scan the sticker attached to the bottles to confirm the origin and originality of the products. The overall goal is to protect customers by preventing fraud and the purchase of counterfeit goods.

Related: VeChain Onboards solution for counterfeiting and theft issues in the luxury goods industry

Meanwhile, this adoption of VeChain technology will help Attwood Import Export improve its liquor distribution capabilities, improve transparency and guarantee product authenticity to both partners and consumers.

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Beyond this recently launched security tool, it is said that VeChain will continue to develop more valuable digital solutions for Attwood.

To note, the alcoholic beverages distributor stocks top brands such as Johnnie Walker, Hennessy, Champagne, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser beer, Corona beer and Coronita beer.

In response, Mr. Tan Se Chhay, CEO of Attwood noted; “As a leading import-export trading company, Attwood has always played an important role in bridging the gap between brands and consumers. Through the partnership with VeChain Tech, we are strengthening our ability to take responsibility for our customers and products.”

Being a scalable and commercially proven blockchain, multiple businesses and country continue to leverage the VeChainThor blockchain for digital solutions. Attwood is delighted to join the likes of [email protected] and UFC in partnership with the leading enterprise-class Layer 1 smart contract platform for business growth.


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