Animoca Brands and Hex Trust launch NFT-centric custodial wallet joint venture

by James · March 21, 2023

Animoca Brands, a Hong Kong-based gaming company, and Hex Trust, an institutional digital asset manager, have announced the public launch of Gryfyn.

Gryfyn is a joint venture to provide an innovative wallet custody solution focused on bringing users to Web3, Animoca Brands said in a statement on Tuesday.

According to the statement, Gryfyn enables anyone, anywhere to easily and securely access digital experiences, own and manage digital assets, and connect with their favorite brands.

Hex Trust offers its fully licensed, bank-grade security and custody infrastructure to seamlessly connect to the rapidly growing Web3 ecosystem.

Gryfyn offers a secure, reliable and stress-free environment to store, interact with and acquire digital assets.

People all over the world can use Gryfyn as a digital passport to engage with events, entertainment and each other.

It is noted that Gryfyn has completed a $7.5 million fundraising from backers that include Liberty City Ventures, GameFi Ventures, Lavender Hill Capital Partners, Mind Fund, Animoca Ventures, LeadBlock Partners, Angel Hub, Brinc, as well as angel investors including Gabby Dizon.

Arnoldo Concepción, Co-Chief Operating Officer of Animoca Brands, has been announced as CEO of Gryfyn.

Gryfyn’s custodial crypto wallet offers users a seamless and secure Web3 experience built on Hex Trust’s licensed and insured institutional infrastructure.

The wallet is a bank-grade non-fungible token (NFT)-centric multi-chain wallet that enables users to easily and securely interact across multiple blockchains and Web3 products.

Following a successful soft launch at Hong Kong Fintech Week in November 2022, Gryfyn has signed global partners and will launch new features and activation events throughout 2023.

“We want to connect people to new experiences. Gryfyn is a digital passport that connects everyone, anywhere with their favorite experiences, whether it’s in gaming, sports, music, education, transportation or anything else,

“We are very excited to get on board the mass market for good and secure Web3 experiences,” said Arnoldo Concepción, CEO of Gryfyn.

Yat Siu, Executive Chairman and Co-Founder of Animoca Brands, highlighted the importance of Gryfyn in the mission to bring digital property rights to a wider audience.

“Gryfyn is an important part of our efforts to bring mass adoption closer by providing high-quality user experiences on top-tier products in the open metaverse, where true digital ownership is finally possible,

“It’s also important because we want users’ data to be protected at all times – something only a specialized service like Gryfyn can provide,” he added.

Alessio Quaglini, CEO and co-founder of Hex Trust, said the firm is excited to launch Gryfyn globally.

“It represents another milestone towards fulfilling our mission to unlock ownership in decentralized markets, while providing unprecedented security measures,

“Gryfyn will be even more important given the increasing number of partnerships we have coming up over the next few months,” he added.

Hex Trust Group is a fully licensed and insured digital asset manager.

Led by experienced banking technologists and financial services experts, Hex Trust Group has built Hex Safe, a proprietary bank-grade platform that delivers solutions for digital asset protocols, foundations, financial institutions and the Web3 ecosystem.

Hex Trust Group has offices in Singapore, Hong Kong, Dubai, Italy and Vietnam.

Animoca Brands is a leader in digital entertainment, blockchain and gamification working to promote digital property rights and contribute to the creation of the open metaverse.

The company develops and publishes a broad portfolio of products, including the REVV token and the SAND token; original games including The Sandbox, Crazy Kings and Crazy Defense Heroes; and products using popular intellectual properties, including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™ and Formula E.

It has several subsidiaries including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, PIXELYNX and WePlay Media .

Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas and others.