An NFT journey that builds a bridge over 20 years of innovation in glasses

by James · December 12, 2022

HONG KONG, 13 December 2022 /PRNewswire/ — To celebrate their 20th^th milestone, bbase Design Group collaborated with known NFT artist Radarboy3000 to make bb20a series of NFTs which places bbase in the web3 arena and highlights their journey into responsible eyewear design and material innovation.

“We move boldly and take a strong position in our ability to enrich the future of fashion and eyewear. The knowledge and application of Web 3.0 within the eyewear and sustainability area is something we are immersed in. The bb20 series reinforces our drive for innovation, and shares with our community a taste of the exciting plans unfolding for our next chapter.” – Jo-Black, co-founder and CEO bbase

bb20 is the first series of NFT drops after bbase and was designed to incorporate data and algorithmic changes informed by the arc indexbbase’s initiative for responsible materials.

Every pair of glasses that bbase produces with responsible materials driving bb20 to grow and develop. Over 12 phases, bb20’s shape, movement and appearance are reflected through a new computer sculpture which shows the design studio’s active transition to biodegradable and recycled options for fashion eyewear.

bbase will be giving away limited edition bb20s to their community with a total of 12 to be collected over the next year. The collection aims to reflect bbase’s shared mission with their community to foster an eyewear industry that connects people and the planet.

“ bb20 breathes. It consists of individual bodies and perspectives that come together to form a unified being, not unlike how bbase has endured and how it will continue to share and hold space for like-minded people. I am proud to support their mission.”- Radarboy3000

“Our journey is one that we undertake with great responsibility and energy. On bbase, we have invested and focused on creativity with awareness and To see the business in this position in our 20th year is a blessing that my co-founder, Daniel and I are privileged to have. This is for all the people like us connect minds, hands and hearts with, in the name of innovation and sustainability.

The creation of bb20 is a joint celebration for our community as we continue to build better solutions for the industry together. We celebrate the future and support our culture of creativity and a collective mindset.”- Jo-Black, co-founder and CEO, bbase

Register now at bbase.com.hk to follow bb20 through 2023.

About bbase Design Group

For 20 years, bbase has been a global lens in eyewear, designing, manufacturing and distributing market-targeted and trend-led custom eyewear to over 50 prominent retailers and fashion brands in over 65 countries.

We are proud to be a diverse team with over 80 experts in product development, design, merchandising and logistics. Alongside this expertise, we are passionate about pioneering and adapting sustainable practices in our business. We currently work with over 9 globally recognized third party organizations to assess our operations around environmental management, energy, health and safety.

With 5 offices across the US, Asia and Europe, we bring a rigorous 360 approach that is collaborative and solution focused to our partners. Long-standing relationships include Target, Amazon, J.Crew, Inditex brands, Ascena Retail Group, inc., American Eagle Outfitters, Urbn Group brands, as well as online stores ASOS, Misguided, Zalora and others.

We are the founders of the arc index, an industry-first tool that provides deeper insight into sustainable eyewear materials.