Amidst the continued growth of FinTech, SumUp emerges as the best financial partner for US small businesses

An ecosystem of affordable, easy-to-use financial products, a focus on loyalty solutions and a global presence help the company offer a unique value proposition for SMBs

SumUp, a global financial services company, has been operating in the US since 2015 with the mission of providing small American entrepreneurs with the most affordable tools to manage payments and build valuable customer relationships. With the fintech industry continuing to thrive despite recent setbacks in the global economy, SumUp has emerged as the ideal partner for US small businesses.

There are several reasons why SumUp is the best financial partner for small and medium-sized businesses. First, the company offers an ecosystem of affordable, easy-to-use products: point-of-sale and loyalty solutions, card readers, invoicing and issuing gift cards, and a business account that allows customers to manage their money and receive payments the next day.

“We believe that small business owners are heroes. However, they are being sidelined by banks and traditional financial service providers. We stand by them by providing tools that help them fight the threats they face and thrive,” said Victor Ho, CEO of SumUp in the USA.

SumUp’s expertise in sales and loyalty solutions was strengthened by the acquisition of Fivestars in October 2021 for $317 million. According to Ho, these products are critical to the success of small businesses in the United States. “SMBs suffer from two major problems: the competition with big box chains that can put them out of business and the loss of control over customer relationships caused by platforms that separate merchants from their customers and charge huge fees. With our POS and loyalty solutions, we enable success for local businesses by helping them build good customer relationships.”

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Another reason SumUp’s value proposition is unique is its global presence. The company operates across 35 markets on 3 continents, has more than 3,000 employees and serves more than 4 million merchants globally. “We are the only global finance company that focuses on SMEs. Each market collaborates with each other, which helps us develop valuable solutions for our clients at a very fast pace,” Ho said.

SumUp also offers an unparalleled customer experience. One of the company’s core values ​​is called Merchant Care. “We do our best to change the day of someone who reaches out for the better. It is our mission to listen to our sellers, solve their problems and learn from them,” Ho said.

About SumUp

SumUp is a global financial technology company driven by the mission to empower small businesses worldwide. Founded in 2012, SumUp is the financial partner for more than 4 million entrepreneurs in over 35 markets worldwide.

In the US, SumUp offers an ecosystem of affordable, easy-to-use financial products, such as sales and loyalty solutions, card readers, invoicing and a business account that allows customers to manage their money and receive payments the next day.

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Source: SumUp

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