American Eagle Outfitters launches NFT Apparel Shop
This sound is automatically generated. Let us know if you have any feedback.
Diving license:
- American Eagle Outfitters announced a physical product for non-fungible token fans on Twitter this week collection in limited edition of shirts and hoodies designed in collaboration with NFT designers.
- The NFT store has eight objects with graphic design from the collections Little Lemon Friends, Starcatchers, The Littles and WonderPals NFT.
- The clothing brand also launched one NFT collection last year in collaboration with artists Liam Eisenberg and Amy Perez. The NFTs were $ 1 and came with a physical patch version of the designs.
Diving insight:
American Eagle Outfitters continues to dive into the NFT world with this launch, combining physical and digital experiences.
This latest launch from American Eagle Outfitters is not a sale of NFTs, but a way to bring physical items to customers who may be fans of NFT designers. NFT sales flatten out though, and the crypto market has had an unstable in recent months. However, the clothing collection does not interact with cryptocurrency transactions, nor did the brand’s previous NFT launch – NFTs are blockchain-based assets that are usually bought and sold with cryptocurrency.
American Eagle Outfitters’ marketing manager Craig Brommers recently discussed the company’s thought process for not accepting crypto for NFTs during this month’s CommerceNext 2022 conference. “When we thought of our 15- to 25-year-old customer, the reality was that they were not ready for cryptocurrency. And I think after the market outbreak in the last week or two, I’m not sure any of us are really ready for cryptocurrency, Brommers said.
According to tweets from NFT Shop partner WonderPals, designs were also displayed on American Eagle Outfitters’ billboards in Times Square. The retailer has also engaged in the meta-verse, and expanded its digital initiatives with a special collection published in Roblox in March.
Many brands have been involved in NFTs lately, many of them blending physical experiences and offering added benefits.
Luxury retailer Prada launched Timecapsule NFT Collection, which contains gender-neutral physical products and a gifted NFT, earlier this month. This week, Macy’s announced the release of 10,000 free Macy’s Fireworks NFTs with access to augmented reality wearables that can be used on select social media and video platforms. The clothing brand Pacsun also auctioned off NFTs at the metaverse event ComplexLand 3.0, where buyers would also receive a physical sneakers from the PS Reserve resale arm.
