Adidas launches the new NFT collection
Adidas Originals has launched its new 16 NFT collection of wearables (portable devices), dedicated to the metaverse. This is a new category of interoperable products from the brand, called “Virtual Equipment.”
Adidas and the launch of Virtual Gear, the collection of 16 NFT wearables for the metaverse
The renowned German brand for sports shoes and clothing, Adidas Originals, has announced the launch of Virtual Geara new category of interoperable products from the brand which involves the first collection of 16 NFT wearables.
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An eclectic mix of impossible silhouettes that bind together past and future, virtual and physical, society and creators, culture and identity.— adidas Originals (@adidasoriginals) 16 November 2022
“INTRODUCING ADIDAS VIRTUAL GEAR. Unveiling the generational collection of Adidas Virtual Gear.
An eclectic mix of impossible silhouettes that bind together past and future, virtual and physical, society and creators, culture and identity.”
Keeping up with the tweets, Adidas describes the collection by saying it consists of 8 silhouettes in 16 variations, with some rarities chosen by the community. It is therefore a real virtual device for the new realities: metaverse.
The Virtual Gear was revealed after a teaser campaign with the Adidas Discord community and was made available in the wallets of current Phase 2 Capsule NFT holders.
Not only that, the new product category from Adidas is designed to be worn by virtual avatars and accessible via a PFP dressing tool, while every part of the latest NFT offering is interoperable with other identity-based designs and worlds.
This means The adidas collection is able to react and adapt to the metaverse environments being builtso that “Virtual Gear” is ready for all limits of Web3.
Adidas is increasingly leading the metaverse with NFT collections
The new NFT wearables collection, highlights Adidas Originals’ commitment to reinforce the strategy of an open, community-based, member-centric metaverse.
In this regard, Adidas Studios Vice President Erika Wykes-Sneyd said:
“We are laying down a marker in this new age of originality – one that undoubtedly serves society, heroes the purveyors and collectors of emerging style and culture, benefits the value creators, and supports the diversity of expression and utility that blurs virtual worlds. has allowed us all to explore.”
Adidas describes its new NFT garments as the result of a number of disruptive designs, particularly for “C2172” and “ROOM CRYSTAL.” Regarding other models such as e.g “WALLRUNNER” and “PFD – Personal Flotation Device,” the global giant describes their performances as provocative ovations to the limitless possibilities of metaverse worlds, as they offer a playful interpretation of the brand’s creative potential.
Up next, with the various models of “NEOBONE,” inspired by the rubber sole motif of the timeless Superstar silhouette, Adidas’ idea was to express subtle hints of iconic aspects of the brand’s inimitable DNA.
Nic GalwaySenior VP of Creative Director at Adidas Originals, said:
“As a brand, Adidas has always been about exploring the edges of creativity and pushing the boundaries to find what is beyond. But Web3 offers our designers and collaborators a new outlet to imagine, and reimagine, how our brand can be represented in augmented and virtual worlds. Creatively speaking, we are extremely proud to say that this virtual collection represents more than just a historic first for Adidas. It also represents an idea of wearable clothing that can transcend time and space, a community that is vibrantly diverse, and a level of utility that can be explored and even discovered as worlds and avatars take new forms.”
The challenge to BAYC, PUNKS Comic and The Sandbox has been accepted
It was exactly that last year when Bored Ape Yacht Club (BAYC) and PUNKS Comic issued a challenge to Adidas Originalsteasing it on the social network of crypto lovers with tweets there the infamous monkeys wore branded T-shirts.
Not only that, Sandkassen had invited publicly the well-known footwear and sportswear brand to design something together in Metaverse.
And it cannot be said that the invitation was not answered. In fact, within a year, Adidas launched several NFT projects, for example Adidas for Prada resource: an ambitious and unique NFT project with user-generated and creator-owned artin collaboration with digital artist Zach Lieberman.
Already with Adidas for Prada resources, the German brand has targeted engagement with members of the communityand invites potential participants to register with a digital wallet and create their own NFT, using a filter designed by Lieberman.
Competitor Nike is creating its own Dot Swoosh NFT platform
Even Nike have recently made waves with the launch of Dot Swoosh, its new Web3 platform and ecosystemwhich aims to become the home of Nike’s virtual creations, including the famous NFT collections.
Users of Nike’s signature Dot Swoosh will be able to buy, display and trade digital and virtual products, but also unlock access to events and products and co-create products.
In accordance reports from Polygon, it appears that Nike has chosen to use Ethereum’s second-layer blockchain specifically to build their Web3 experiences.
