Action Network signs major agreement with NFT Community Knights of Degen
Market leader and provider of news, industry insight, data, odds and betting tools for sports enthusiasts Action Network has entered into an agreement with non-fungible token community (NFT) Knights of Degen. The important partnership will help fill the gap between sports enthusiasts and the Web3-based community with a passion for NFTs. The new deal has been signed just in time for the upcoming National Football League (NFL) season which starts in September.
A first for the Knights of Degen
Founded by a team of sports personalities and Web3 entrepreneurs including Frew Austin, Jerry Ferrara, Jared Augustine and Tiki Barber, Knights of Degen has never had the opportunity to partner with a dedicated sports media company before. The new agreement is therefore expected to help the community grow and gain access to new content created together with Action Network. The contract also includes a series of real-life events such as the NFL Kick-Off event, along with other in-person events and attractive contests with prizes. Each Knight NFT holder will receive a Premium subscription to the media company’s sports betting content for free.
Former New York Giant running back Tiki Barber spoke about the essence of the Knights of Degen community. He explained “it’s about hanging out with your friends on Sundays”, discussing the latest game action or talking through fantasy scores. Barber further explained that Action Network is the ideal partner that will offer them “the great value and service” they are looking for. He also called Knights of Degen the “perfect gateway for traditional sports fans to Web3”.
In return, Action Network fans will get access to fresh contests, athlete AMAs, and a variety of educational messages that will better introduce them to the NFT universe. Action Network will purchase Knights of Degen NFTs as a means to join the community. Better Collective’s senior vice president Scott Miller explained how the world of sports betting is packed with “one-of-a-kind experiences” similar to NFTs, calling their penetration into the Web3 space proof of their commitment to blending technology with sports. Better collective
is Active Network’s parent company in the USA. In July, Better Collective Action Networks named Sean Valukis as its new senior vice president of marketing.
Knights of Degen NFT owners will get to enjoy traditional sports from a different perspective by owning teams like Wagmi United and Fan Controlled Football, register for exclusive competitions and even join VIP experiences and benefits.
