105 million micro-video fans jump into crypto

“Micro-videos” have taken the world by storm – with short, viral clips that capture the attention of today’s teenagers, and form the next generation of social media.

But there is one platform that was groundbreaking for this concept much earlier than the likes of TikTok, Instagram and YouTube – or even Vine.

Coub was launched in the spring of 2012, and the premise is simple: each video is up to 10 seconds long and plays in the loop with a full-length audio track or song, making it possible to create unique audiovisual mashups. The cliffs are known as “coubs”.

Now, after celebrating its 10th anniversary, the social network is entering the Web3 world – with a whole new approach to revenue generation.

As part of the transition, Coub plans to focus on “look to earn” – unlocking new opportunities for creators and viewers – complete with a built-in NFT marketplace.

With over 11 million monthly users as of May 2022 and more than 105 million active participants each year, the platform aims to build on this strong foundation, strengthen the dedicated community and launch the next generation of social media.

Why now?

Coub says its approach to video represents a “truly innovative and effective multimedia format” – packing as much content and substance as possible into a microscopic 10-second time frame. Given how today’s Internet users, including Generation Z, are focused on immediate, non-verbal communication, this could not have been more timely.

The site claims to offer a new vision for media content platforms that fit the “ownership era”, as Coub describes today’s social media landscape. In addition to a new type of Web3 service that monetizes both viewers and creators, advertisers can enjoy direct, peer-to-peer interactions with their audience through NFTs, decentralized apps, and a “see-for-earn” – approach.

Coub.com intends to take this development further and expand the concept – and give the community the opportunity to control all aspects of the platform’s future, from the types of content available to the way rewards are distributed in the ecosystem.

How will it work?

All users on Coub will participate in “watch-to-earn” by default – collect rewards for their regular daily activities on the platform: views, likes, comments and reposts. And of course, the creators who upload “coubs” will be compensated for all these interactions with their content.

Although it is easy to jump on board, there are many fun opportunities for more engaged users. Viewers and creators will move from level to level, increasing rewards by seeing more coubs, unlocking achievements and collecting custom statuses. From daily challenges and treasure hunts for “hidden gems” to groundbreaking competitions – there is a lot to keep society busy.

That, of course, is the end goal. Users will be able to exchange accumulated rewards and use them in various ways on the platform, for example by purchasing NFTs of their favorite videos. Collectors will have a huge library of high quality content to choose from – a treasure trove of viral videos featuring classic internet memes, contemporary art, anime, games and more. This puts the platform in stark contrast to many upcoming NFT art markets, dominated by AI-generated user image collections with “pre-programmed scarcity” and amateur graphics with little rhyme or reason behind the price suggestion.

And in an interesting twist, potential buyers will be able to examine the popularity and viral potential of a tokenized video through open, transparent statistics on Coub.com – meaning that it is possible to predict how they will perform.

Mechanisms are also in place to protect the quality of the NFT market. An entry fee is required to unlock reward generation, while a community-driven validation network will help protect your site from spam, reloads, and unwanted content.

#Crypto

A new team has been driving the company’s development since April 2022. After months of thorough research and analysis of available blockchain solutions, Coub.com has been completely renewed from a traditional streaming service to a groundbreaking Web3 app already in active beta testing. One of the industry’s leading blockchain security audit firms is currently analyzing Coub’s infrastructure – and the platform says it will be ready to handle the wave of users rushing to jump on board and join the latest watch-to-earn craze.

The project says that a truly decentralized, blockchain-driven architecture is at the core – with users gaining access to secure, non-warning wallets for storing NFTs and watch-for-earn rewards. Ultimately, the goal is to offer a seamless, simple experience that is easy for anyone to access – even those who are not so familiar with how crypto works. Coub believes that this approach will not affect customer retention or deter new users – and instead will flatten the learning curve for casual users who want to embrace digital assets in the chain.

Looking ahead, the site’s NFT marketplace is set to launch in the third quarter of 2022 – along with a beta version of its see-for-earn revenue model. A new #Crypto video category will also be launched, which means we can see much more cryptocentric content popping up on the site.

A global network of social influencers will be established through an ambassador program. In addition, there will be a fresh version of Coub.com that users can enjoy – and an award ceremony to celebrate the site’s most brilliant creators.

Given how Coubs can be embedded on any major social network, these videos can come to a chat near you very soon.