Deadfellaz Partners With Wrangler Bringing Vintage Denim To Web3, How NFT Collection Focuses On Culture And Community – Ethereum (ETH/USD), Kontoor Brands (NYSE:KTB)
A leading non-fungible token pool recently announced a partnership with a leading apparel company. Here are the details and how NFTs continue to bring Web2 companies into Web3.
What happened: NFT collection Deadfellas announced a partnership with the denim brand Wranglerwhich is owned by Office Brands KTB.
The two companies collaborated on a choose-your-own interactive story that let the Deadfellaz community, known as The Horde, choose the outcome of a digital comic. The cartoon is drawn by Leon Lee and comes from the two brands that collaborate with the Web3 platform LTD.INC.
“The comic is essentially a collaboration between Deadfellaz, Wrangler and The Horde. It feels to me like a harken back to when you’d have amazing artwork that came in the booklets of CDs – combining the digital and the tangible,” said Betty, co-founder of Deadfellaz. “I don’t know that an NFT community has helped create anything like this before.”
A drop of 20 NFC-infused vintage Wrangler jeans is underway, with more items still up for grabs from Wrangler. The Deadfellaz x Wranger collaboration called this the first item drop. The 20 jeans link to an NFT of the final comic. The jeans also feature Deadfellaz artwork.
What is green and wears denim?
ONE @Deadfellaz X @Wrangler cooperation. pic.twitter.com/V6m0eKDGWx— Deadfellaz (@Deadfellaz) 8 September 2022
“We recently announced our collaboration with Deadfellaz, one of the biggest names in Web3,” Wrangler tweeted. “The concept behind Wrangler Reborn – along with the artwork and branding of Deadfellaz – combined perfectly, and there the name Undead Denim was reborn.”
Wrangler celebrates its 75th anniversary in 2022.
Deadfellaz posted the choose-your-own-adventure questions to his followers, with the story closely followed by The Horde.
Part 1 saw the heroine who wakes up and decides to go into the forest or the city. Fifty-four percent of the people picked the forest and decided the first part of the story.
“Thanks to everyone who helped us tell this story, especially the community for their input and @leonleeart for the incredible art,” Deadfellaz tweeted.
Related Link: VeeFriends Lands Partnership With Macy’s And Toys “R” Us: How You Can Get NFT Physical Collectibles
Why it’s important: The collaboration between Deadfellaz and Wrangler combines a one-year-old brand with a 75-year-old brand and helps bring Wrangler into the Web3 world.
“Web2 brands don’t have to stick to what’s always been done, they can certainly innovate and be part of this movement if they’re willing to hand over some control to their audience – essentially turning their audience into community,” Deadfellaz co-founder Betty said.
The partnership is the latest in Web2 companies to join the growth of the Web3 sector, with some choosing to go it alone and others looking to partner with existing Web3 brands and communities such as Deadfellaz in this case.
“We’ve carved our place in Web3 as a cornerstone of culture and community,” said Betty, co-founder of Deadfellaz.
Betty calls partnerships like that of Deadfellaz and Wrangler, “the coming together of history and innovation.”
“It feels like we’re meeting in the middle where people can really enjoy everything that comes with a trusted nostalgic brand, but also the excitement of seeing that brand embrace a disruptive ecosystem that’s changing the relationship between consumer and creator. I love that shift, it’s really exciting to be able to facilitate that and show people how it can work.”
Watch Benzinga’s interview with Betty from VeeCon 2022 below.
Deadfellaz has a base price of 1.06 Ethereum ETH/USDor around $1406 at the time of writing.
