Blockchain-based loyalty platform MiL.k signed a partnership contract with airasia rewards, starting its global expansion in SEA

by Arthur · September 19, 2022

– The signing ceremony of strategic partnership between representative blockchain rewards platform, MiL.k and airasia rewards, loyalty program of airasia Super App was held in Kuala Lumpur.

-MiL.k is a representative lifestyle blockchain service provider that integrates reward points and connects top services from each sector such as Yanolja (No.1 OTA), CU (No.1 convenience store), etc.

-In 2022, MiL.k passed over 1.1 million users in South Koreaand it aims to expand its strategic partnerships globally to offer services across borders.

– Through the partnership, airasia Super App with 51 million users across Asia participates in the MiL.k alliance. Two companies will collaborate on point integration and co-marketing activities to provide benefits to global users

SEOUL, South Korea, 20 September 2022 /PRNewswire/ — Milk Partners (CEO Jayden Jo), which operates the blockchain-based loyalty platform “MiL.k”, announced on the 20th that the company has signed a contract focused on point integration with BIGLIFE, which operates and manages the airasia rewards program.

Blockchain-based loyalty platform MiL.k signed a partnership contract with airasia rewards, starting its global expansion in SEA.

The signing ceremony was attended by Jayden JoCEO of Milk Partners, which operates the MiL.k service to 1.1 million users in South Koreaand Ong Wai FongChief Loyalty Officer for airasia rewards under airasia Super App, which has over 51 million users across Asia.

Through this partnership, the two companies plan to integrate the airasia rewards program with the MiL.k platform and its token, Milk Coin (MLK). With the integration, airasia Super App’s loyalty points, also known as airasia points, will be connected with MiL.k’s points ecosystem, and various co-marketing activities will be held targeting global users of airasia and MiL.k. It will be a big step for MiL.k to connect its 1.1 million users who are primarily from Korea to Asia’s fastest growing travel and lifestyle app platform and ecosystem. Furthermore, the partnership will be the first use of the airasia Super App to join a blockchain ecosystem, which is closely related to users’ daily lives.

Airasia points from airasia rewards, the airasia Super app’s customer rewards benefit, are used to purchase various services and products on the platform. In addition, it is possible to use the points of global companies affiliated with airasia by exchanging them for airasia points through the ‘airasia xchange’ service in the app. Airasia members can use airasia points to pay for travel products such as flights and hotel stays, and non-travel products such as food delivery, tour packages, duty-free shopping and lifestyle offers, all on the airasia Super app. A wide range of services are also available through the Super app, such as financial services, insurance, courier services, on-demand professional learning courses and others.

Airasia rewards CLO, Ong Wai Fong said, “MiL.k is one of the most successful examples of global blockchain projects” and “We plan to work closely together to raise awareness of airasia Super App in the global blockchain industry. and provide a more satisfying points experience and benefits to customers to both the companies.”

CEO of Milk Partners Jayden Jo said: “The cooperation with airasia Super App is one of our remarkable achievements of global expansion. Starting with this partnership, we will continuously expand the ecosystem of MiL.ki the global market. Southeast Asia will be the starting point, and our vision is to become the first cross-border platform on blockchain.”

“MiL.k,” a blockchain-based points integration platform operated by Milk Partners, is a service that allows users to exchange and integrate points from various partners through the digital resource “Milk Coin (MLK).” In less than 2 and a half years since the service started in April 2020it has shown rapid growth by forming partnerships with various companies representing their sectors and serving over 1.1 million users.

MiL.k has partnered with top services in Korea such as “Yanolja”, the No. 1 OTA service, “CU” the best convenience store brand operated by BGF Retail, “INTERPARK” the leading e-commerce platform, “Shinsegae Duty” Free” the duty-free branch of the retail giant Shinsegae group, “Megabox” one of the best cinema franchises, “Jin Air”, the LCC branch of Korean Air, etc.

As a prime example of a blockchain-based service, MiL.k is expected to grow its ecosystem by expanding its strategic partnerships in SEA this year.