VANCOUVER, British Columbia–(BUSINESS WIRE)–NFT Technologies Inc. (NEO: NFT) (the “Company” or “NFT Tech”), a leading technology company mainstreaming decentralized ownership, NFTs and the public markets metaverse, today announced its partnership with Sony’s Hawk-Eye Innovations to connect live sports data to the enormous potential of the sports NFT market.
Sony’s Hawk-Eye Innovations offers best-in-class officiating, broadcast and digital solutions to the sports world. NFT Tech, a pioneer in connecting live sports data and sports NFTs through their Cannes Lion award-winning work on the Australian Open AO Artball, is excited to partner with Hawk-Eye in what some are calling the future of sports.
Sony is the largest technology and media company in Japan with more than $80 billion in revenue, with gaming and network services accounting for $24 billion. Through its subsidiary Hawk-Eye Innovations, Sony Sports is exploring blockchain technology and its ability to connect fans with each other and their favorite teams in unprecedented ways.
“Sports leagues around the world are constantly looking for ways to increase viewership and connect more deeply with their fans,” said Adam De Cata, NFT Tech CEO. “Fantasy sports are extremely popular and act as a huge viewership booster, encouraging the middle segment of fans to stay engaged during the regular season. We are excited to be joined by Sony as we pioneer unique blockchain use cases for the sports and entertainment industry .”
Fantasy sports is a rapidly growing industry. Over sixty million people gamble annually – and experts expect the industry to be worth $50 billion a year by 2028. Hawk-Eye’s services are currently used in over 20 sports, and apart from ball sports, they are used in athletics, horse racing and even motor sports. Ball tracking has begun to be used for strategy analysis and scouting, and multi-angle viewing for matches shown on TV and in videos is also under consideration, making it clear that the possibilities for Hawk-Eye are growing.
“At NFT Tech, our mission is to help the next billion on board web3. We believe entertainment and sports will be an important avenue for this adoption, and could not be more excited. This opportunity allows us to engage with a wide range of fans worldwide, capitalizing on this pivotal moment in NFT history. It is our opportunity to showcase the power of the blockchain and onboard the next billion users in the space.”
About NFT Tech
NFT Tech works to develop infrastructure, assets, real estate and IP in the metaverse, build and monetize P2E and M2E games, and bring insights and benefits to the public markets. By bridging the gap between traditional capital markets and the Web3 space, NFT Tech is mainstreaming decentralized ownership, NFTs and the metaverse. Ongoing projects include founding the GOAT Guild and Fuku.
About Hawk-Eye Innovations
Hawk-Eye Innovations forms a central part of the Sony Sports business with a shared mission to deliver best-in-class officiating, broadcast and digital solutions to the sports world. Through the Sony family, we open doors to much wider possibilities, and help customers realize new possibilities and bring to life experiences that could only previously be imagined. We work closely with sister company Pulselive to create compelling digital experiences that put more control in the hands of fans.
Learn more at pulselive.com
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Warning regarding forward-looking information
This press release contains certain forward-looking statements within the meaning of applicable securities laws with respect to the Company. These forward-looking statements are generally identified by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”. ,” “may,” “should,” “will,” “would” and similar expressions. Forward-looking statements in this press release include statements relating to the completion of the agreement with Hawk-Eye Innovations, its closing date; benefits realized from the agreement; extension of the company’s NFT development and product offerings; potential benefits and requirements of direct-to-consumer NFT projects; potential benefits, development and acceptance of web3 and related applications; continued employment of Run It Wild employees and the value of their experience; plans to accelerate growth ; and continued public acceptance of NFTs. Although the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, reliance should not be placed on the forward-looking statements and information because the Company can give no assurance that they will prove to be correct.Since forward-looking statements and information relate to future events and conditions, they inherently imply risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including, without limitation, the risk factors described in the prospectus. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements included in this press release are expressly qualified by this cautionary statement. The forward-looking statements and information contained in this press release are made as of the date hereof, and the Company undertakes no obligation to publicly update or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless required to do so of applicable laws.
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